We, the founders of Miloore, are Märta and Simon.
I, Märta, work as a nail technician under the name @cfjordnails on Instagram. I am very passionate about my profession and love experimenting with new things. The idea to start Miloore was born out of my love for many brands from the UK. When I met Simon and shared where I purchase my supplies, I expressed my frustration about how expensive and complicated it has become to order from there since they left the EU. That’s when he came up with the idea—to bring those products here and gather them on a website to make them more accessible and manageable for independent entrepreneurs. We have carefully chosen our first supplier, and we will only sell products that I, as a nail technician, genuinely love and stand behind.

At Miloore, we strive to offer the best products and a supportive community for everyone in the industry. We hope that our philosophy and our products inspire you and help you achieve your goals in nail artistry!

Quality - We aim to maintain a high standard for all the products we sell. It is important to us that everything we present at Miloore consists of products that we can stand behind and be proud of.

Knowledge - Even the best products can go wrong if not handled properly. Therefore, we only sell to trained nail technicians. We want our customers to feel that we are here to discuss and provide advice when needed, covering everything from safety to sustainable results and questions about product chemistry.

Community - We want Miloore to be a living room for nail technicians. We believe in inclusivity and do not want to exclude or undermine others who do the same work. There are customers for everyone, and the more of us who become skilled and find our place in the industry, the more customers will understand the importance of choosing a serious nail technician.